📄️ Churn Chart
Churn measures the percentage of active subscriptions that were lost during a given period that have not yet resubscribed.
📄️ Refund Rate Chart
The Refund Rate chart shows the number of paid transactions (such as new paid subscriptions, renewals, and one-time purchases) in each time period and what proportion of these transactions were refunded.
📄️ Refunds Chart
The Refunds chart shows the revenue that was refunded during a period and how many transactions were refunded, grouped by the date the refund was processed. Use it alongside the Revenue and Refund Rate charts to understand the absolute impact of refunds on your business.
📄️ App Store Refund Requests Chart
When customers request a refund for their Apple App Store purchases, they must do so directly through Apple. This chart visualizes those requests, breaking them down by their resolution status — whether the refund was granted, declined, or is still awaiting Apple's decision.
📄️ Play Store Cancel Reasons Chart
When a Play Store subscription is canceled, customers are asked to select their cancellaton reason from the available options. This chart breaks down your Play Store subscription cancellations by the chosen cancel reason so you can see why customers are cancelling, and how the reasons are trending over time.
📄️ Customer Center Survey Responses Chart
The Customer Center Survey Responses chart breaks down the survey responses from customers who have interacted with the Customer Center by the selected response option so you can see why customers are cancelling, changing plans, or asking for refunds, and how the reasons are trending over time.