📄️ Active Trials Chart
The Active Trials chart measures the number of unexpired free trials at the end of a given period. Similar to Active Subscriptions, a trial is considered active until it expires, regardless of its auto-renew status.
📄️ Active Trials Movement Chart
The Active Trials Movement chart measures the change in unique active free trials over a period. Active Trials Movement can be thought of as a breakdown of what caused the change in the Active Trials count between two periods.
📄️ New Trials Chart
The New Trials chart measures the number of newly started trials in a period. Unlike the Trial Conversion Rate chart, which is cohorted by a customer's First Seen Date, this chart is cohorted by Trial Start Date; and therefore counts the trial starts in a period regardless of when the underlying customer was first seen.
📄️ Trial Cancellation Rate Chart
The Trial Cancellation Rate chart measures the number of trials that started in a given period, and the portion of them that canceled within a selected timeframe of their trial start, so that you can understand how often customers opt out during the trial and how that changes over time and by various dimensions.